We blend human ingenuity and creativity with the latest performance marketing tactics and tech to bring our clients novel and impactful strategy on the bleeding edge.
We’re not satisfied with simply getting clicks and impressions from our work — we demand that marketing do its job and deliver a sizable return on the investment.
Copywriter turned enterprise SEO and Content consultant. Since 2008, Matthew has helped everyone from Fortune 500s to fast-growth start-ups realize their ambitions. He’s trained CEOs and marketing teams on how to approach Owned & Earned media, he’s dug in and built his own thriving business lines, and his work has earned his clients millions.
With a career rooted in journalism, Caroline has over a decade of experience in digital publishing. She’s ghostwritten for executives, ran prominent magazines, and managed daily news websites. She built a content empire at a fast-growth prop-tech startup and moonlights as a data-driven performance marketer.
Brooke is a seasoned PR professional with over 7 years of experience in the field. Brooke has a proven track record of securing top placements in major publications for the companies she has worked for. Her creative, strategic approach to link building and PR has enabled her to consistently drive growth and increase revenue for her clients.
Matt is a strategist and creator who specializes in content-focused marketing that drives revenue and retention. He's consulted for clients as big as Target and The Weather Channel, and as small as mom and pops selling wooden pens out of their garage. Matt's skilled in both growth and brand marketing with a proven history of attracting an audience and turning them into a community of raving, brand-loyal fans.
Technical writer and marketing strategist specialized in developer communities and outreach. 12+ years of experience in web and traditional publishing and software development.
When you're a marketing lead and the stakes are high, you need your marketing to work — it needs to book calls and close deals. But we're spending thousands on inefficient marketing channels with diminishing returns.
I'm Matthew Proctor, CEO and Founder of Narrative Bent.
We have an unprecedented opportunity to cut out the ad platforms, go direct to our customers, and earn their attention — to earn their respect and their money. I started Narrative Bent because I believe there's a better way to do marketing.
I call it "Content-led Growth Marketing."
I've used this approach to do things like:
• grow a proptech startup from Series A to $1B unicorn
• grow a healthtech startup's traffic from 0 to 30K visits/month.
• drive qualified leads to webinars for our fintech and SaaS clients
• go from $0 to 10's of millions in recurring revenue
My team and I help tech startups, B2B, and professional services firms in high stakes industries like real estate, finance, and health build their brands and close more deals through Content-led growth marketing.
Our approach gets you:
1. Consistent qualified leads for your sales team.
2. You build an enduring brand people trust.
3. You cover your bases: SEO, Social Media, PR, Sales — all done!
No other marketing channel has the same impact on your business.
If you want to effectively get your message out there in this attention economy then Content should be the backbone of your strategy. It takes a bit to get going but once its up and running — it delivers.
At one point, I looked back at the money one client had spent with us over 2 years and realized they'd pay all of it back in ONE MONTH!
I want more people to realize that kind of ROI.
This ain't easy. But it works.
Book a call and I'll tell you more about it.
We want to do work we’re proud of, for clients who get it, at organizations we can deliver sizeable ROI for.
You need to educate your customers, win them over, and earn their trust.
You believe marketing needs to deliver revenue as much as reach and influence.
Investing $5K+/month towards growing your business doesn't scare you.
Your sales cycle takes a while and there are multiple stakeholders to win over.
We're a completely remote distributed team with members all over the world. But our roots go deep in Boston, Massachusetts.
