Dawn Moore is a four-time founder and the former CEO of Allegiance Title Company, which she built from the ground up into one of Texas’ largest independent title agencies.
During her 40-plus-year leadership career, Dawn served in high-ranking roles with industry organizations, including as President of the Texas Land Title Association and as a lawyer member of the Texas Real Estate Commission's Broker/Lawyer Committee. She’s also been appointed to 13 corporate and charitable boards, including the Dallas Zoo, Crossfirst Bank, and Dallas Chapter of the World President’s Organization.
Over a 5-month period, we helped our client:
Between running a title company, giving industry lectures, serving on numerous boards, and volunteering in her community, Dawn (like most founders and CEOs) couldn’t carve out the time to work on building her personal and professional brand on social media.
As she was approaching retirement and looking for new opportunities to connect with her network, Dawn came to Narrative Bent for help developing her presence on LinkedIn, particularly with industry leaders and decision-makers. She wanted to share the business and life lessons she’d learned during her 41-year career and translate them into thought leadership and new opportunities, such as speaking engagements, podcast appearances, and new board appointments.
We began, as we always do, with a deep dive. We needed to get to know Dawn and the audience she hoped to reach on LinkedIn. Who is she? Where does she come from? What’s the Dawn Moore story?
We also went deep on getting to know Dawn’s audience––their needs and struggles, as well as the accounts and content they were already connecting with on LinkedIn. This work gave us unparalleled insight into the themes and messages that were most likely to resonate with Dawn’s audience and create both engagement and connections.
Once we had this foundational knowledge locked in, we developed what we called Dawn’s “rallying cry” – the overarching message that would attract an audience into her tent to follow Dawn’s journey.
We identified three key themes that Dawn should share from her LinkedIn account:
From there, it was time to get to work. We began by rewriting and optimizing Dawn’s LinkedIn profile to highlight her extensive experience across business, real estate, and the law. We highlighted the ways in which community service and involvement have impacted and given meaning to Dawn's career through her involvement in various boards and initiatives, and her journey as a woman in traditionally male-dominated fields.
After that, we launched our executive ghostwriting and outreach system: We wrote daily posts to be shared from Dawn’s personal account, and sent 50+ connection requests per week to Dawn’s target audience.
Take a look at the style, engagement, and reach on a few of Dawn’s top LinkedIn posts:
You can also see more posts and connect with her on LinkedIn:
Dawn Moore, 4X Founder
We already showed our concrete results above reflecting significant growth in Dawn’s followers, connections, and engagement on LinkedIn. We also helped her achieve more intangible results like these.
Board invitations from LinkedIn connections, such as this one:
“Hi Dawn, do you have an interest in working with companies as an advisor or joining a few advisory boards?” - Chris B.
Raving compliments from followers like these:
“Dawn shares some of the most insightful content on this site.” - Carolyn A.
“I’ll say it again: Dawn Moore’s posts are among the best content on LinkedIn. If you don’t follow her, you should.” - Tom M.
“Keep writing these insightful management posts. You may need to compile them into a helpful book.” - Rodney P.
"I hired Narrative Bent to help me grow my personal and professional brand on LinkedIn. In just a few months, they more than doubled my followers while taking my monthly impressions from zero to 39,000+ on the platform. Their expertly crafted content not only generated hundreds of meaningful engagements and compliments from my network but also led to invitations for speaking opportunities and podcast appearances. If you’re looking for a great executive ghostwriting partner that helps you tell a compelling story in your voice, look no further. I’ve already recommended Narrative Bent with glowing reports to my colleagues."
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