I help tech, B2B, and professional services firms fill their pipeline with qualified leads. I've done search and social media marketing for almost 2 decades — first as a consultant for brands like Tiffany's, Facebook, and McKesson. Then in-house leading Content & SEO at HomeLight and Kickoff.
I’ve been doing this over 15 years — for big brands like Tiffany’s and for startups and scale ups like HomeLight and Kickoff. Don’t make it harder than it already is.
Listen, if you’re new to this:
Avoid:
- chasing broad high search volume keywords.
- reverse engineering Google’s algorithm.
- publishing thousands of pages with ChatGPT.
- getting lost in the weeds on things like sitemaps, page load speeds, schema markup, and other high effort low impact technical site changes.
Instead:
- talk to your customers and figure out what troubles them.
- do keyword research around those topics to see how they search for answers.
- create genuinely helpful resources for them.
- tell other sites about what you’re making and get them to link to your stuff.
- get your reporting right so you can see how your work ties to revenue.
Keep it simple:
1. Talk to your people.
2. Create outstanding stuff they ACTUALLY want.
3. Tell other people about it and get links.
4. Measure and learn what works.
5. Rinse & repeat.
Focus on this for the first year, at least.
Build from there.
If you’re struggling to get your voice heard, if you’re bandwidth constrained, or if you’re unsatisfied with the generic crap most agencies make — we hear you and we’re here to help.
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